Emap needed a suitable platform to re-launch one of their publications 'More Magazine'. 

FLY FOR LUNCH to Tours was therefore perfect for this as it combines a truly stylish, bespoke day out, which is both interactive and appealing to the broadest range of guests.

The day started with a flight in a private plane from Stansted, followed by wine tasting and a Michelin star lunch on the banks of the Loire.  

To show the beauty of this magical region, guests were treated to fantastic aerial views of the famous Chateaux such as Chenonceau and Chambord by helicopter in the afternoon.  The rest of the group enjoyed afternoon tea on the terrace of Chateaux de Noizay, while waiting their turn to fly.

The event was such a success that they repeated it for the following 2 years.

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